Did you know I was on TV?

A few years back, I was approached by S4C. The Welsh channel for the BBC.

I was asked if they could come and record us for the day during football coaching.

What caught their eye was the audience we worked with.

You see, when I set up my company ‘Explore Football’, there were a few other companies in North Wales also coaching football.

So I had to find a way in. I did this by creating a market for me to enter.

It was simple…. Work with under 6 ?

Everyone else was working with over 6 year-olds, so why not go in younger!

And that is how the business took off.

We had 9 locations across North Wales which resulted in us setting up a Holiday Camp for ages 4-11, often with 50, 60, 70 kids turning up.

What I am trying to say is that having a special target audience makes your marketing, your message, your service much easier.

You are not just another trainer in your area working with anybody and everybody.

You specialise in helping a certain type of person.

This can lead to you becoming the main person in your area that that type of person comes to.

David 🙂

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