Your LEAD GENERATING machine
Your website, the place people go to check you out… should be your lead generating machine
A place where prospects
Just like going into a shop, you walk out having handed over money
Your website should do exactly the same, but with generating new FRESH leads ?
Therefore, if your website ISN’T doing that, then listen up….
First of all, the best way to start generating leads is making it more obvious to viewers to leave their details
You see people LOVE to be told what to do… So tell them❗️
“Claim your FREE…. By entering your details here”
“Where should we send you more information?”
By making it super easy for someone to leave their details, you are always going to be collecting leads
?? This brings us perfectly on to the contact page
When someone wants to ask you a question, to get in contact to find out more
They don’t want to have to start searching around the website to find this page
Make it super easy for them to find it, have a link in the menu bar, have a contact form on the bottom of every page
Make it easy
?? Next, we have the Facebook Messenger features
Facebook is by far ones of the most trusted sources in the world
We hear people quoting from it all the time
So having something a viewer is familiar with and trust, not only makes messaging you easier
But they don’t feel pressured to have to leave contact details on anything
?? Your lead magnet
Most people come to your website to check you out, they often don’t come to buy straight away
This means we need to build KLT, and in turn, make sure they leave the website having to commit to something
For this, there is nothing better than a Lead Magnet ?
A simple giveaway they make the viewer want to know more
Our example is an easy 7 Day Meal Plan
And that brings us to the end of our 6 Step Website Journey ?
If you have missed any of them, head over the blog to catch up on the past 5: https://www.francton.com/blog/1
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